<title> For Dads: Johnny Walker Father’s Day

For those of you who waited until the absolute last minute to get a Father’s day gift for your dad, do not frett (Slacker!).

Like I said before, a bottle of Johnny Walker Blue is always a great present. Add in the fact that now you can engrave the bottles and it is a home run. Just head to the Grand Central Terminal from 11am EST to 7pm EST all the way up until Father’s Day (June 17th). All it takes is 45 characters and less to make a gift even more memorable.

If you are having trouble coming up with what to say here are some tips directly from Dan Gerstein, the founder of New York’s only world-class, full-service writing firm Gotham Ghostwriter:

1) KEEP IT TIGHT: Remember, you only have 45 characters to say something memorable. So think of your words as being precious as the gift you are giving — to be poured with care. Don’t worry about signing your name — write the right thing, and he’ll know who the gift is from. Focus on maximizing your message.

2) MAKE IT PERSONAL: A special gift like Johnnie Walker Blue Label deserves a special inscription. So leave the generic father’s day wishes to the greeting card people and show your dad you are thinking of him. It doesn’t matter whether you are serious, goofy, cryptic, or simple – just try to be original. Share some inside insight, like referencing his favorite team or the golf trip you took to Scotland together. The surest way to connect with him is to connect the message to you.

3) KNOW YOUR AUDIENCE: Most dads love Blue Label. But their other tastes can vary widely, particularly when it comes to matters of the heart. What sounds like corn pone to one man can sing like a tone poem to another. So don’t feel the need to meet somebody else’s expectations. If your dad appreciates wordplay, have some pun. If he’s more sentimental, play those heartstrings. Either way, just speak his language.

4) SHOW YOURSELF: Since you are striving to send a special message, it’s great to aim high. Should you be inspired to say something profound or witty, go for it. But it’s more important for your engraving to ring true as you. So as you are speaking dad’s language, make sure it’s with your accent. Use words and phrasing that come naturally and sound familiar. There’s a straight line from authentic to “awwwww. . . .”

5) STAY CLASSY: Your inscription should be special to you and your dad. But bear in mind that he may want to share his Blue Label – along with your message – and put it on display in the den or at the office for all comers to see. It’s fine to have some fun. Just be sure, as you have done your whole life, to make him proud.

Remember you have to bring your own bottle and finally but most importantly PLEASE DRINK RESPONSIBLY!

Happy Father’s Day from the Dancing Hotdogs Family.