Disclosure: I attended a Consumer Reports hosted event as media. As always, my posts are based on my opinions and experiences.
Consumer Reports THE place for unbiased reviews invited Eddy and I to their NY headquarters for media days in where we toured the facilities and got a first-hand experience on how Consumer Reports is always on the consumer’s side.
Consumer Reports is an independent, nonprofit organization that works side by side with consumers to create a fairer, safer, and healthier world. We do it by fighting to put consumers’ needs first in the marketplace and by empowering them with the trusted knowledge they depend on to make better, more informed choices.
For 80 years, we have provided evidence-based product testing and ratings, rigorous research, hard-hitting investigative journalism, public education, and steadfast policy action on behalf of consumers’ interests.
With the internet there is volumes of information on different products so finding a reliable source of information that you can trust is difficult. What I have found is that many sites offer you their “expert” opinion but nothing more than that, even worse there is no way to verify if they are an expert or not. This can be a real problem when you planning to make a large purchase like a car, or something even more important such as a stroller or crib which (while very infrequent) can have catastrophic consequences if something goes wrong. So, when I went to Consumer Reports the first thing that I had in my mind is what makes them so different from every other site out there giving their opinions. Thankfully, that was one of the things that they addressed first. All reviews are backed by hard science and testing, that is why their guides are so comprehensive. The products are put through a rigorous set of controlled experiments in order to truly determine which ones are the best and which should be avoided. Consumer Reports has gotten so good at it that brands have made changes to their products based on what they has identified. That was a load off my mind.
In addition, the testers doing the work are truly scientist, they are not interns picked up off the street but rather extremely passionate well educated individuals who get to have a lot of fun trying out the latest and greatest products. Most importantly, each of the products that Consumer Reports tests are purchased independently, meaning they use their own money to buy the products they review, that way they can ensure they are testing the same things you are buying and also remaining independent from any issues of impartiality.
Everyone knows Consumer Reports it is the first place most of us start when considering a major purchase. So when they invited us to their headquarters not only for a tour but the opportunity to talk consumer safety in food and products with experts I was very interested.
During the day I really learned about what makes Consumer Reports a stand out in the industry. With every employee, I met and spoke to the passion for the best in consumer products shone through. Consumer Reports goes above and beyond the minimum industry standards not only because your loved ones safety and health is on the line every time but because they pride themselves on being unbiased and always thinking about the consumer first.
Along with the commitment with excellence, I was surprised with how on-trend Consumer Reports is. From their reviews on home delivery kits to their digital subscription and app, Consumer Reports is not the dad magazine you remember.
For more information on Consumer Reports, their studies and plethora of reviews and information go to http://www.consumerreports.org.