By Divina

I am one of three girls so I grew up in a world of dolls, tea parties, pink and magic. As a mommy to a very active little boy my life is now all about cars, sports, animals and magic.

So when I got the invite to the Goldberger Co. breakfast event during the 2010 Toy Fair I was very interested to find out what the latest and greatest was happening in the doll world.

Goldberger Co. is a family owned and run company that has been making toy for over 90 years! Their founder Eugene Goldberger actually cut patterns for the very first teddy bear!

Since 1917, the company has been at the forefront of toy innovation. Today, this American company focuses on toys for ages zero to three and is very proactive in consumer safety.  They were one of the very first to use phthalate-compliant vinyl (safer plastic) prior to government regulations.

Eddy and I got a chance to talk to President Jeffrey Holtzman (pictured above with Eddy).  He is married to Engene’s granddaughter and I was blown away with just how passionate he was about the products.  The toys were so sweet, colorful and just perfect for young children.  They make toys that children love but will also learn from.

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