
Last night, D and I were invited to our first professional Basketball game at Madison Square Garden. As part of the NBA’s League wide Noche Latino, long time NBA and New York Knicks sponsor invited us to celebrate the occasion with them at the game as well as to give notice that Kia was now one of the main sponsors of the famous Madison Square Garden. At the game, D and I were able to learn about Kia’s strategy to engage the Hispanic market. As one of the fast growing populations in the U.S. as well as a every increasing influence in commerce due to our purchasing power, Hispanics have become a highly desirable group for brands and marketers. This was even more evident during the NBA’s Noche Latino, which is the NBA’s way of celebrate Hispanic Heritage Month. I can’t wait to see how Kia and the NBA continue to focus on Latino. Check out video recap of the game. Disclosure: We were guests of Kia during NBA's Noche Latino at Madison Square Garden. … [Read more...]



















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