
Activision Publishing, Inc. CEO Eric Hirshberg sharing the big news. Image courtesy of Skylanders Last week, I got the opportunity to check out the premier of the newest edition of the hit video game series: Skylander SWAP force. Held at the NASDAQ center in New York City, the event was part of Activision’s and Toys R US’s effort to celebrate the success of the Skylander brand and the premier of the SWAP force line of toys and game. As a part of this event, the NYC Toys R Us store was giving away a new Skylander’s Giants character: Ninjini. The biggest new feature for the game is the ability to customize the unique powers of the SWAP force figures. Check out the official trailer. This “swap-ability” is accomplished through the ability to split the characters in two, allowing the player to switch the halves between various characters. With 16 different characters, there are over 250 different combinations possible. When the new combo is placed on … [Read more...]






















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